Jogo
Brand Identity & App Development
Jogo is a stat keeping app for high school and club soccer players. Coaches keep track of game time stats for post game review and development. Detailed stat tracking allows coaches to tailor player development and target areas of focus. Players can then share their statistics with college recruiters. Jogo relies on speed and simplicity to maximize stat tracking ability. The brand and app design reflect that with geometric shapes, straight lines and minimal use of color.
The name for this app stems from the Portuguese word for game. The logomark is a geometric simplification of a soccer player for whom the app was designed. The wordmark is a bold geometric sans serif with modified letterforms that callback to the angles of the logomark
How it works...
