FED!
Brand Identity & App Development
Created to solve the age old questions: where to go, what to eat and what to do. FED! allows users a social view of their city, whether they’re a local or visiting for the first time. FED! compiles events, food specials, drink specials and happy hours happening around you. It allows users a quick and easy way to find and share events with friends and plan a day or a night out.
The primary wordmark is designed to highlight the name of FED! which is an acronym for Food, Events, Drinks. The letterforms are placed on a slight arc with tapered terminals that impart a liveliness reminiscent of the energy created from social events. The secondary logomark is a literal translation of a hamburger menu. Made to look like an actual hamburger, the mark commingles the digital and physical worlds that are brought together with FED!
